Jamila Choyce, in Laguna Beach, is rewriting the narrative of the fashion industry. For far too long, the plus size market has been overlooked, leaving a vital segment of fashion enthusiasts longing for vibrant, classic, and upscale garments. Our mission is clear: to change the trajectory of plus size fashions, offering an inclusive range from sizes 8 to 28.
Meet our visionary founder, Ms. Jamila Choyce, a multi-talented force in the world of fashion. She's not only a model and actress but also a seasoned journalist, stylist, and fashion designer. With over 300 published articles covering topics from plus-size fashions to domestic violence and celebrity interviews worldwide, her passion for empowerment knows no bounds.
In 2017, Ms. Choyce took the helm as the Editor-in-Chief of Courbee's Exotica Magazine, a publication dedicated to showcasing and celebrating plus-size curvy models. The plus-size market is experiencing explosive growth, and Ms. Choyce is at the forefront of this transformative movement.
Today, the statistics speak volumes. The plus-size market is on an upward trajectory, with major retailers like Target, J.C. Penney, and Walmart recognizing its immense potential, with anticipated sales reaching over $21.4 billion. Surprisingly, the average American woman wears a size 14/16, yet the fashion industry's plus-size category begins at a size 8 and up. This discrepancy leaves a vast demographic underserved.
Consider this: roughly 60 percent of the U.S. population is categorized as overweight. If we narrow it down to women, that's approximately 93 million potential shoppers in the double-digit size range. Jamila Choyce is not just addressing a market gap; she is celebrating diversity and inclusivity in fashion, ensuring that everyone has the opportunity to embrace their unique style.
Join us in our journey to redefine fashion by calling
(866) 500-5701. Explore our services, celebrate your individuality, and discover the vibrant world of plus-size fashions with Jamila Choyce.